Advertising Is Dead Long Live Advertising! |
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| Author:
| Himpe, Tom |
| ISBN: | 978-0-500-51314-9 |
| Publication Date: | Sep 2006 |
| Publisher: | Thames & Hudson, Limited
|
| Book Format: | Hardback |
| List Price: | AUD $60.00 |
Book Description:
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Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.
Here is a book that provides a comprehensive overview of revolutionary new advertising techniques, media and ideas. As the only fully illustrated survey of the global shift affecting all kinds of business, this book will be vital reading for every advertising, marketing, design and communication professional and student.