Advertising Reach and Frequency

Maximizing Advertising Results Through Effective Frequency

(

)

Author:

ISBN:

978-0-8442-3506-6

Publication Date:

Nov 1996

Publisher:

McGraw-Hill Trade

Book Format:

Hardback

List Price:

AUD $84.95

Book Details

Pages:	176
Detailed Subjects:	Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):	15.24 x 22.86 x 1.753 cm
Book Weight:	0.468 Kilograms

Select your rating below then click 'submit'.