Advertising, Sex, and Post-Socialism Women, Media, and Femininity in the Balkans |
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| Author:
| Ibroscheva, Elza |
| ISBN: | 978-0-7391-7266-7 |
| Publication Date: | Jun 2013 |
| Publisher: | Lexington Books/Fortress Academic
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| Book Format: | Hardback |
| List Price: | AUD $118.95 |
Book Description:
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The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global...
More DescriptionThe book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.