Advertising, Sex, and Post-Socialism Women, Media, and Femininity in the Balkans |
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| Author:
| Ibroscheva, Elza |
| ISBN: | 978-1-4985-5716-0 |
| Publication Date: | Mar 2017 |
| Publisher: | Rowman & Littlefield Publishing Group, Incorporated
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| Book Format: | Paperback |
| List Price: | AUD $107.00 |
Book Description:
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The book traces gender ideologies in the Balkans through emancipating women's roles during socialism and the hyper-sexualization of women in advertising and media in the post-socialist transition. It uses a cultural/critical approach to understand advertising's effects on post-socialist societies and gender identities.
The book traces gender ideologies in the Balkans through emancipating women's roles during socialism and the hyper-sexualization of women in advertising and media in the post-socialist transition. It uses a cultural/critical approach to understand advertising's effects on post-socialist societies and gender identities.