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Advertising for People Who Don't Like Advertising

Advertising for People Who Don't Like Advertising( )
Author: Kesselskramer,
ISBN:978-1-78067-320-2
Publication Date:Sep 2013
Publisher:Laurence King Publishing
Book Format:Paperback
List Price:AUD $24.53
Book Description:

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the...
More Description

Book Details
Pages:240
Detailed Subjects: Design / Graphic Arts / Commercial & Corporate
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):17 x 23.8 x 1.9 cm
Book Weight:0.618 Kilograms



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