Advertising in Everyday Life |
|
| Author:
| Alperstein, Neil M. |
| Series title: | The Hampton Press Communication Series (Popular Culture Subseries) Ser. |
| ISBN: | 978-1-57273-512-5 |
| Publication Date: | Aug 2003 |
| Publisher: | Hampton Press, Incorporated
|
| Book Format: | Hardback |
| List Price: | AUD $60.00 |
Book Description:
|
Consumers develop tactics to deal with the overwhelming ""big sell"" of the advertising industry. Such tactics of engagement and avoidance with advertising is the focus of this book, as it aims to further our understanding of the work advertising does in American culture and the work we do in it.
Consumers develop tactics to deal with the overwhelming ""big sell"" of the advertising industry. Such tactics of engagement and avoidance with advertising is the focus of this book, as it aims to further our understanding of the work advertising does in American culture and the work we do in it.