Advertising in the Age of Persuasion Building Brand America, 1941-1961 |
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| Author:
| Spring, Dawn |
| ISBN: | 978-1-137-34717-6 |
| Publication Date: | Jul 2013 |
| Publisher: | Palgrave
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| Book Format: | Paperback |
| List Price: | AUD $56.95 |
Book Description:
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In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. This history traces the remarkable story of how advertisers ensured that they remained significant players in the postwar global order, developing the influential media infrastructure of today.
In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. This history traces the remarkable story of how advertisers ensured that they remained significant players in the postwar global order, developing the influential media infrastructure of today.