In the revision of this seminal text, Harold Livesay introduces students to the key trends of American business, while maintaining the clarity and intellectual acumen that has made this text a perennial choice for instructors of U.S. History.
American Madepresents the history of the people who forever changed the way that Americans do business. This edition has updated the stories of historical business figures with the latest scholarship, and has added important figures that have redefined American business in recent years. Additionally, two new themes of American business have been added: globalization, and the impact of information technology.