Animated Advertising 200 Years of Premiums, Promos, and Pop-Ups, from the Collection of Ellen G. K. Rubin |
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| Author:
| Rubin, Ellen G. K. |
| Series title: | Emersion: Emergent Village Resources for Communities of Faith Ser. |
| ISBN: | 978-1-60583-103-9 |
| Publication Date: | May 2023 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Paperback |
| List Price: | AUD $57.95 |
Book Description:
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A lively look at an underexplored niche in the history of American ads: pop-ups. Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera,
Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco,...
More Description A lively look at an underexplored niche in the history of American ads: pop-ups.
Drawing from Ellen G. K. Rubin's extensive collection of more than 7,000 pop-up books and related ephemera, Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin's diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club's New York headquarters, Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.