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Authentic™

The Politics of Ambivalence in a Brand Culture

Authentic™( )
Author: Banet-Weiser, Sarah
ISBN:978-0-8147-8714-4
Publication Date:Nov 2012
Publisher:New York University Press
Book Format:Paperback
List Price:AUD $64.99
Book Description:

Argues that brands are about culture as much as they are about economics

Book Details
Pages:279
Detailed Subjects: Political Science / General
Physical Dimensions (W X L X H):15.24 x 22.86 cm



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