B2B Executive Playbook The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth |
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| Author:
| Geehan, Sean |
| Series title: | Clerisy Press Ser. |
| ISBN: | 978-1-57860-446-3 |
| Publication Date: | Nov 2011 |
| Publisher: | AdventureKEEN
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| Imprint: | Clerisy Press |
| Book Format: | Hardback |
| List Price: | AUD $44.99 |
Book Description:
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In the B2B world, the company's fate lies in the hands of a few individuals. What ultimately determines if the company thrives, or even survives, is how these key relationships are targeted, structured, and managed. This is the first book exclusively focused on successfully running business-to-business companies and written specifically for CEOs and their senior management team, including CFO, CMO, CSO, CIO, Product Development, and presidents of business units.
In the B2B world, the company's fate lies in the hands of a few individuals. What ultimately determines if the company thrives, or even survives, is how these key relationships are targeted, structured, and managed. This is the first book exclusively focused on successfully running business-to-business companies and written specifically for CEOs and their senior management team, including CFO, CMO, CSO, CIO, Product Development, and presidents of business units.