Bank Marketing for The 90's New Ideas from 55 of the Best Marketers in Banking |
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| Author:
| Wright, Don |
| ISBN: | 978-0-471-52264-5 |
| Publication Date: | Apr 1991 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $529.95 |
Book Description:
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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry.
Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry.