Behind the Manipulation The Art of Advertising Copywriting |
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| Author:
| Barre, William |
| ISBN: | 978-1-5165-3200-1 |
| Publication Date: | Aug 2018 |
| Publisher: | Cognella, Inc.
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| Book Format: | Paperback |
| List Price: | AUD $210.10 |
Book Description:
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Reveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.
Reveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.