Better Brand Health Measures and Metrics for a How Brands Grow World |
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| Author:
| Romaniuk, Jenni |
| ISBN: | 978-0-19-034090-2 |
| Publication Date: | Jan 2023 |
| Publisher: | Oxford University Press Australia & New Zealand
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| Book Format: | Hardback |
| List Price: | AUD $39.95AUD $45.95 |
Book Description:
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Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.
Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.