Beyond Hofstede Culture Frameworks for Global Marketing and Management |
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| Editor:
| Nakata, Cheryl |
| ISBN: | 978-0-230-20239-9 |
| Publication Date: | Jul 2009 |
| Publisher: | Palgrave Macmillan Limited
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| Book Format: | Hardback |
| List Price: | AUD $174.95 |
Book Description:
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Hofstede introduced a culture paradigm that has been widely influential in international business. However, it's relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it's relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.