Beyond the Core Expand Your Market Without Abandoning Your Roots |
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| Author:
| Zook, Chris |
| ISBN: | 978-1-57851-951-4 |
| Publication Date: | Jan 2004 |
| Publisher: | Harvard Business Review Press
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| Book Format: | Hardback |
| List Price: | AUD $62.99 |
Book Description:
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Proven approachesâ¬and guidance on how and when to use themâ¬for achieving profitable growth away from your core business Now in Beyond the Core, Zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their...
More DescriptionProven approachesâ¬and guidance on how and when to use themâ¬for achieving profitable growth away from your core business Now in Beyond the Core, Zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth. Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their own â¬Srepeatable formula⬠for profitable growth; and guidance on when adjacency moves are smart and how to choose the right adjacency move for a range of business situations.