Big Data Marketing Engage Your Customers More Effectively and Drive Value |
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| Author:
| Arthur, Lisa |
| ISBN: | 978-1-118-73389-9 |
| Publication Date: | Sep 2013 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $49.95 |
Book Description:
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Leverage big data insights to improve customer experiences and insure business success
Many of today′s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.
Leverage big data insights to improve customer experiences and insure business success Many of today′s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.