Brand Aesthetics |
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| Author:
| Mazzalovo, Gérald |
| ISBN: | 978-0-230-33673-5 |
| Publication Date: | Jul 2012 |
| Publisher: | Palgrave Macmillan Limited
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| Book Format: | Hardback |
| List Price: | AUD $161.95 |
Book Description:
|
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.