Brand Management Co-Creating Meaningful Brands |
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| Author:
| Beverland, Michael |
| ISBN: | 978-1-4739-5197-6 |
| Publication Date: | Feb 2018 |
| Publisher: | SAGE Publications, Limited
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| Book Format: | Hardback |
| List Price: | AUD $336.00 |
Book Description:
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Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand′s identity.
Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand′s identity.