Brand Sense Sensory Secrets Behind the Stuff We Buy |
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| Author:
| Lindstrom, Martin |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-6057-0 |
| Publication Date: | Apr 2010 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | AUD $48.99 |
Book Description:
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From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.