Branding |
|
| Author:
| Uhlmann, Alexandra |
| Series title: | MBA Masterclass Ser. |
| ISBN: | 978-0-7494-4121-0 |
| Publication Date: | Jan 2009 |
| Publisher: | Kogan Page, Limited
|
| Book Format: | Paperback |
| List Price: | AUD $51.50 |
Book Description:
|
* Comprehensive text investigating all aspects of brand identity and management
* Comprehensive text investigating all aspects of brand identity and management