Branding New York How a City in Crisis Was Sold to the World |
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| Author:
| Greenberg, Miriam |
| Series title: | Cultural Spaces Ser. |
| ISBN: | 978-0-415-95442-6 |
| Publication Date: | Feb 2008 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | AUD $89.99 |
Book Description:
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Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.