Brands, Competition Law and IP |
|
| Editor:
| Desai, Deven R.
Lianos, Ioannis
Waller, Spencer Weber |
| Contribution by:
| Loyola University Chicago, School of Law Staff,
University College, London Staff, |
| ISBN: | 978-1-107-10346-7 |
| Publication Date: | Jul 2015 |
| Publisher: | Cambridge University Press
|
| Book Format: | Hardback |
| List Price: | AUD $160.95 |
Book Description:
|
Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function.
Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function.