Building Brand Identity in the Age of Social Media Emerging Research and Opportunities |
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| Author:
| Ekhlassi, Amir
Moghadam, Mahdi Niknejhad
Adibi, Amir Mohammad |
| ISBN: | 978-1-5225-5143-0 |
| Publication Date: | Jan 2018 |
| Publisher: | IGI Global
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| Imprint: | Business Science Reference |
| Book Format: | Hardback |
| List Price: | AUD $309.95AUD $205.00 |
Book Description:
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Examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is aimed at marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.
Examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is aimed at marketing professionals, business managers, and individuals interested in how social media fits into today's marketing environments.