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Building Models for Marketing Decisions

Building Models for Marketing Decisions( )
Author: Leeflang, Peter S. H.
Naert, Philippe A. V.
Wedel, Michel
Wittink, Dick R.
Series title:International Series in Quantitative Marketing
ISBN:978-0-7923-7772-6
Publication Date:Jan 2000
Publisher:Springer London, Limited
Book Format:Hardback
List Price:AUD $794.95
Book Description:

W.E.B. Du Bois was one of the leading activist men of letters in 20th-century America. Du Bois organized, protested, laid out programs, petitioned, and raised questions of long-term strategy and short-term tactics. He wrote detailed scholarly investigations, Souls of Black Folk and Black Reconstruction among them, as well as popular current articles. He was a commanding speaker and a prodigious correspondent. And yet, it was not until the 1980s that his complete writings became...
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Book Details
Pages:668
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):15.5 x 23.5 cm
Book Weight:2.44 Kilograms



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