Built for Success: the Story of Nike |
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| Author:
| Frisch, Aaron |
| Series title: | Built for Success Ser. |
| ISBN: | 978-1-897563-06-9 |
| Publication Date: | Jan 2009 |
| Publisher: | Saunders Book Company
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| Book Format: | Paperback |
| List Price: | AUD $19.99 |
Book Description:
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Coca-Cola. Nike. McDonald's. They are names recognized around the world today, but just how did these companies grow into global giants? Built for Success spotlights eight flourishing corporations and introduces the leaders who guided them to prominence. Each title surveys the featured company's complete history, examining its triumphs and failures, the products it has introduced, and the impact it has had on the lives of people around the globe.
Coca-Cola. Nike. McDonald's. They are names recognized around the world today, but just how did these companies grow into global giants? Built for Success spotlights eight flourishing corporations and introduces the leaders who guided them to prominence. Each title surveys the featured company's complete history, examining its triumphs and failures, the products it has introduced, and the impact it has had on the lives of people around the globe.