Business Economics |
|
| Author:
| Perman, Roger
Scouller, John |
| ISBN: | 978-0-19-877524-9 |
| Publication Date: | Mar 1999 |
| Publisher: | Oxford University Press
|
| Book Format: | Paperback |
| List Price: | AUD $151.77AUD $191.95 |
Book Description:
|
Business Economics is an introduction to the economics of markets, business organization, and business policy. The text is aimed at business students at both MBA and first- and second-year undrgraduate level, who need a solid introductory guide to economic principles which focuses on the contribution of economics to the study of business policy. Each chapter is introduced with a short section summarizing objectives and key concepts, and ends with a concise conclusion, further reading...
More DescriptionBusiness Economics is an introduction to the economics of markets, business organization, and business policy. The text is aimed at business students at both MBA and first- and second-year undrgraduate level, who need a solid introductory guide to economic principles which focuses on the contribution of economics to the study of business policy. Each chapter is introduced with a short section summarizing objectives and key concepts, and ends with a concise conclusion, further reading suggestions, and discussion questions to aid further study.