Business Model Innovation |
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| Author:
| Markides, Constantinos |
| Series title: | Elements in Business Strategy Ser. |
| ISBN: | 978-1-108-99324-1 |
| Publication Date: | May 2023 |
| Publisher: | Cambridge University Press
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| Book Format: | Ebook |
| List Price: | AUD $160.00 |
Book Description:
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This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.
This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.