Business Relationship Management and Marketing Mastering Business Markets |
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| Editor:
| Kleinaltenkamp, Michael
Plinke, Wulff
Geiger, Ingmar
Jacob, Frank
Söllner, Albrecht |
| Series title: | Springer Texts in Business and Economics Ser. |
| ISBN: | 978-3-662-43855-8 |
| Publication Date: | Oct 2014 |
| Publisher: | Springer
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| Book Format: | Hardback |
| List Price: | AUD $177.95 |
Book Description:
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Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are...
More DescriptionRelationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.