Business Research for Decision Making |
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| Author:
| Davis, Duane |
| Series title: | Business Statistics Ser. |
| ISBN: | 978-0-534-37106-7 |
| Publication Date: | Aug 1999 |
| Publisher: | Brooks/Cole
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| Imprint: | Brooks/Cole |
| Book Format: | Hardback |
| List Price: | AUD $99.95 |
Book Description:
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This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical...
More DescriptionThis Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.