CRM Fundamentals |
|
| Author:
| Kostojohn, Scott
Paulen, Brian
Johnson, Mathew |
| Series title: | Apresspod Ser. |
| ISBN: | 978-1-4302-3590-3 |
| Publication Date: | Aug 2011 |
| Publisher: | Apress L. P.
|
| Book Format: | Paperback |
| List Price: | AUD $42.95 |
Book Description:
|
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully - including identifying goals, ......
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully - including identifying goals, ......