Civic Dialogue in the 1996 Presidential Campaign Candidate, Media and Public Voices |
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| Author:
| Kaid, Lynda Lee
McKinney, Mitchell S.
Tedesco, John C. |
| Editor:
| Paletz, David L. |
| Series title: | Hampton Press Communication Series: Political Communication Ser. |
| ISBN: | 978-1-57273-322-0 |
| Publication Date: | Oct 2001 |
| Publisher: | Temple University Press
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| Book Format: | Paperback |
| List Price: | AUD $33.00 |
Book Description:
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An analysis of the various forms of political communicaton found in a presidential campaign and the effects of its messages on voters. The 1996 campaign, constructed through the interplay of candidate, media and citizen voices, is presented as a model that can be applied to any political campaign.
An analysis of the various forms of political communicaton found in a presidential campaign and the effects of its messages on voters. The 1996 campaign, constructed through the interplay of candidate, media and citizen voices, is presented as a model that can be applied to any political campaign.