Co-Opetition |
|
| Author:
| Nalebuff, Barry J.
Brandenburger, Adam M. |
| ISBN: | 978-1-86197-507-2 |
| Publication Date: | Feb 2003 |
| Publisher: | Profile Books Limited
|
| Book Format: | Paperback |
| List Price: | AUD $24.99 |
Book Description:
|
Co-opetition offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs.
Co-opetition offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs.