Coining for Capital Movies, Marketing, and the Transformation of Childhood |
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| Author:
| Kapur, Jyotsna |
| ISBN: | 978-0-8135-3593-7 |
| Publication Date: | Jul 2005 |
| Publisher: | Rutgers University Press
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| Book Format: | Paperback |
| List Price: | AUD $46.00 |
Book Description:
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Providing a new and timely perspective on the current widespread alarm over the loss of childhood, Coining for Capital concludes that our present moment is in fact one of hope and despair. As children are fortunately shedding false definitions of proscribed innocence both in film and in life, they must now also learn to navigate a deeply inequitable, antagonistic, and consumer-driven society of which they are both a part and a target.
Providing a new and timely perspective on the current widespread alarm over the loss of childhood, Coining for Capital concludes that our present moment is in fact one of hope and despair. As children are fortunately shedding false definitions of proscribed innocence both in film and in life, they must now also learn to navigate a deeply inequitable, antagonistic, and consumer-driven society of which they are both a part and a target.