Commonsense Direct and Digital Marketing |
|
| Author:
| Bird, Drayton |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-4760-1 |
| Publication Date: | Apr 2007 |
| Publisher: | Kogan Page, Limited
|
| Book Format: | Paperback |
| List Price: | AUD $83.00 |
Book Description:
|
Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.
Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.