Communication Research Measures A Sourcebook |
|
| Editor:
| Rubin, Rebecca B.
Palmgreen, Philip
Sypher, Howard E. |
| Series title: | Guilford Communication Ser. |
| ISBN: | 978-0-89862-291-1 |
| Publication Date: | Aug 1994 |
| Publisher: | Guilford Publications
|
| Book Format: | Hardback |
| List Price: | AUD $115.00 |
Book Description:
|
An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.
An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.