Competitive Strategies for Service Organisations |
|
| Author:
| Botten, Neil
McManus, John J. |
| ISBN: | 978-0-333-71681-6 |
| Publication Date: | Jul 1999 |
| Publisher: | Palgrave Macmillan Limited
|
| Book Format: | Paperback |
| List Price: | AUD $139.95 |
Book Description:
|
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.