Connecting with Consumers Through Effective Personalization and Programmatic Advertising |
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| Editor:
| Remondes, Jorge
Alves, Carlos
Madeira, Paulo |
| ISBN: | 978-1-6684-9146-1 |
| Publication Date: | Jan 2024 |
| Publisher: | IGI Global
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| Book Format: | Hardback |
| List Price: | AUD $422.40 |
Book Description:
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In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day.
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day.