Consumer Behavior

(

)

Author:

Engel, James F.
Miniard, Paul W.
Barone, Michael
Blackwell, Roger D.

ISBN:

978-0-03-010448-0

Publication Date:

Jan 1995

Publisher:

Dryden Press

Book Format:

OHP transparencies
Hardback

List Price:

AUD $284.95

Book Details

Detailed Subjects:

Business & Economics / Consumer Behavior
Business & Economics / Marketing / Research

Author Biography

Engel, James F. (Author)

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".

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