Consumer Behavior |
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| Author:
| Schiffman, Leon G.
Kanuk, Leslie Lazar |
| Series title: | Prentice Hall International Editions Ser. |
| ISBN: | 978-0-13-085914-3 |
| Publication Date: | Aug 1999 |
| Publisher: | Prentice Hall PTR
|
| Book Format: | Paperback |
| List Price: | Contact Supplier contact
|
Book Description:
|
For undergraduate or first year MBA students.
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.
For undergraduate or first year MBA students.
This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.