Consumer Behaviour, 3rd edition. A European Perspective Enhanced Media Edition Pack |
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| Author:
| Solomon, Michael
Askegaard, Soren
Bamossy, Gary
Hogg, Margaret K. |
| ISBN: | 978-1-4058-7324-6 |
| Publication Date: | Mar 2006 |
| Publisher: | Pearson Education, Limited
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| Imprint: | Financial Times/Prentice Hall |
| Book Format: | Paperback
Digital product license key |
| List Price: | Contact Supplier contact
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Book Description:
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Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling...
More Description
Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers.
This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.
Companion Website Student Access Card: Consumer Behaviour