Consumer Behaviour Applications in Marketing |
|
| Author:
| East, Robert
Wright, Malcolm
Vanhuele, Marc |
| ISBN: | 978-1-4129-3430-5 |
| Publication Date: | May 2008 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Hardback |
| List Price: | AUD $273.00 |
Book Description:
|
Written by trusted and respected academics, this book includes the psychological and social issues that students cover on their courses, along with exploration of more quantitative approaches to marketing research and ′evidence based′ marketing solutions.
Written by trusted and respected academics, this book includes the psychological and social issues that students cover on their courses, along with exploration of more quantitative approaches to marketing research and ′evidence based′ marketing solutions.