Consumer Behaviour in Action |
|
| Author:
| Ling, Peter
D'Alessandro, Steven
Winzar, Hume |
| ISBN: | 978-0-19-552560-1 |
| Publication Date: | Jan 2015 |
| Publisher: | Oxford University Press Australia & New Zealand
|
| Book Format: | Paperback |
| List Price: | AUD $114.95AUD $104.50 |
Book Description:
|
Consumer Behaviour in Action introduces marketing students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a distinctly balanced approach as it balances theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples to encourage a deeper understanding of the material.
Consumer Behaviour in Action introduces marketing students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a distinctly balanced approach as it balances theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples to encourage a deeper understanding of the material.