Consumer Demographics and Behaviour Markets Are People |
|
| Author:
| Martins, Jo. M.
Yusuf, Farhat
Swanson, David A. |
| Series title: | The Springer Series on Demographic Methods and Population |
| ISBN: | 978-94-007-9323-1 |
| Publication Date: | Jan 2014 |
| Publisher: | Springer
|
| Book Format: | Paperback |
| List Price: | AUD $299.95 |
Book Description:
|
This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products.
This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products.