Contemporary Cases in Consumer Behavior

(

)

Author:

Blackwell, Roger D.
Blackwell, Kristina S.
Talarzyk, W. Wayne

ISBN:

978-0-03-097038-2

Publication Date:

Apr 1993

Publisher:

Dryden Press

Book Format:

Paperback

List Price:

AUD $49.95

Book Details

Pages:	526
Detailed Subjects:	Business & Economics / Marketing / General Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):	16.281 x 23.343 x 2.159 cm
Book Weight:	0.7 Kilograms

Author Biography

Blackwell, Roger D. (Author)

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".

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