Corporate Social Responsibility, Sustainability and Public Relations Negotiating Multiple Complex Challenges |
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| Author:
| Pompper, Donnalyn |
| Series title: | Routledge New Directions in Public Relations and Communication Research Ser. |
| ISBN: | 978-0-415-85591-4 |
| Publication Date: | May 2015 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | AUD $259.00 |
Book Description:
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This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.
This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.