Corporate Strategy Tools for Analysis and Decision-Making |
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| Author:
| Puranam, Phanish
Vanneste, Bart |
| ISBN: | 978-1-107-54404-8 |
| Publication Date: | Mar 2016 |
| Publisher: | Cambridge University Press
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| Book Format: | Paperback |
| List Price: | AUD $64.95 |
Book Description:
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This concise textbook arms students and managers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others. A rich companion website with downloadable tools, case materials and current examples from the media is also included.
This concise textbook arms students and managers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others. A rich companion website with downloadable tools, case materials and current examples from the media is also included.