Crafting Customer Value The Art and Science |
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| Author:
| Duchessi, Peter |
| ISBN: | 978-1-55753-370-8 |
| Publication Date: | Apr 2004 |
| Publisher: | Purdue University Press
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| Book Format: | Paperback |
| List Price: | AUD $31.00 |
Book Description:
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Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.
Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.