Creating Corporate Reputations Identity, Image, and Performance |
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| Author:
| Dowling, Grahame |
| ISBN: | 978-0-19-925220-6 |
| Publication Date: | Sep 2002 |
| Publisher: | Oxford University Press
|
| Book Format: | Paperback |
| List Price: | AUD $141.95AUD $129.05 |
Book Description:
|
Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.
Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to enhance their corporation's desired reputation.