Creating Images and the Psychology of Marketing Communication |
|
| Editor:
| Kahle, Lynn R.
Kim, Chung-Hyun |
| ISBN: | 978-0-415-64707-6 |
| Publication Date: | Sep 2012 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Psychology Press |
| Book Format: | Paperback |
| List Price: | AUD $93.99 |
Book Description:
|
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.